A Brand New Wardrobe!
During crunch time for a triple A title, we were working 16-18 hour shifts. To keep the team going, a co-worker purchased cases of energy drinks and took a dollar per can toward the purchase of the next case.
At the time, the energy drink company was running a promotion to collect can tabs in exchange for merchandise. (T-Shirts, Hoodies, Hats, Etc.) We figured it would be cool to get the co-worker who originally bought the cases one of the hoodie sweatshirts.
By the end of our 3 month crunch, everyone had a three piece suit consisting of a beanie, T-Shirt, and hooded sweatshirt branded by this energy drink company.